Good pronoun analysis greatly assists you in understanding the true message. Pronouns are "you, me, your, I, it," etc. The articles "a," "an," and "the," are pronoun-like and are also extremely important when they take the place of a pronoun. Take the sentence, "I went shopping with my wife," vs. "I went shopping with the wife." Words illuminate hidden agendas and positions.   #Wordsmatter.

Here is a recent article showing those principles. (If I find something similar on the other candidate I'll post that as well).   See Othering